In the fourth episode of the series, “The Secret Life of Jeffree Star”, Jeffree asks Shane if he ever thought of doing a makeup line. Shane says that he would love to do his own makeup line, but he is worried that people might think it weird for him to do makeup.

Trisha: Another YouTuber and close friend of Shane’s. She has done many collaboration videos with Shane, the most recent being “Switching Lives With Trisha Paytas”Contreras, Cydney (October 29, 2019). "Shane Dawson & Jeffree Star Unveil the Entire Conspiracy Collection". E! Online . Retrieved October 30, 2019. Dzurillay, Julia (October 12, 2019). "Move Over, Marvel—Shane Dawson's 'The Beautiful World of Jeffree Star' Has a Hilarious After-Credits Scene". Showbiz Cheat Sheet . Retrieved October 4, 2019. Sleep Paralysis: Another reference to the creepy videos he used to make. Many people experience sleep paralysis and sometimes claim to have hallucinations that elicit intense fear. Shane sometimes talks about lucid dreaming, which could lead to sleep paralysis. When Jeffree Star and Shane Dawson launched their highly-anticipated makeup collaboration on Friday, it almost instantly sold out. a b Bassi, Isha (May 20, 2019). "Jeffree Star Has Dropped His Video Response To The James Charles Drama. We Broke It Down For You". buzzfeed.com. BuzzFeed . Retrieved November 23, 2019.

Shane Dawson created The Beautiful Word of Jeffree Star, an 8 episode Youtube documentary series, to follow the creation of this makeup and merchandise collection. The first episode was posted on October 1, 2019, just a month before the makeup launch. Just like the last series, it gained popularity and has over 100 million views. Cancelled - Talc, Mica, Lauroyl Lysine, Boron Nitride, Silica, Octyldodecyl Stearoyl Stearate, Dimethicone, Glyceryl Caprylate, Zinc Stearate, Methicone, Potassium Sorbate, May Contain + / - : Blue 1 Lake (CI 42090), Iron Oxide (CI 77492) While the main focus of the series was The Conspiracy Collection, many criticized Shane for not including his reaction to past controversies that were teased in the trailer. Shane, despite his hesitance, decided to include it in the finale, “The Beautiful World of Shane Dawson”. Cry on My Couch: Shane makes a shade the color of his old couch that he says he shed many tears on. The Simulation: Another reference to his conspiracy videos. The simulation is a popular theory that everyone is just living in a simulation and what you’re experiencing isn’t real.Norman, Zooey (November 3, 2019). "Shane Dawson's 10 Best Docu-series, Ranked". ScreenRant . Retrieved November 26, 2019. Before the collaboration between Jeffree Star and Shane Dawson, Shane filmed a documentary series called The Secret Word of Jeffree Star. In this series, Shane meets Jeffree Star for the first time and explores the life that Jeffree lives as a makeup artist, internet celebrity, and entrepreneur. During the 14 month period between The Secret World of Jeffree Star and The Beautiful World of Jeffree Star, Shane and Jeffree were working behind the scenes creating what would be called The Conspiracy Collection. a b Carlin, Shannon (November 23, 2019). "Jeffree Star Explains Those Hairs That Were Found In His Eyeshadow Palettes". refinery29.com. Refinery29 . Retrieved November 25, 2019.

Koul, Scaachi (November 21, 2019). "The Nine Online Lives Of Jeffree Star". BuzzFeed News . Retrieved November 24, 2019.Alexander, Julia (September 25, 2019). "Shane Dawson's new docuseries will explore beauty YouTube's biggest controversy". The Verge . Retrieved November 25, 2019. Reception of The Beautiful World of Jeffree Star varied throughout the series but was generally mixed. Dawson's hesitance to include a past controversy concerning James Charles and Tati Westbrook resulted in criticism; Dawson included the events in the finale of the series. Before the finale, reporters criticized the series for focusing too much on The Conspiracy Collection and compared the series' influence to that of Dawson's past works, such as The Mind of Jake Paul and The Truth about TanaCon.