Loveable, comforting and colourful, kids and collectors alike will adore the joyful world of Squishmallows toys. Squishmallows' popularity is such that some rarer characters have become highly sought-after collectables. Whether you're a Disney fanatic or just love cosy and sweet things, a Disney Squishmallow is sure to become your new best friend.

Squishmallows Backpack - Etsy UK

Original Squishmallows plush are made with soft, high-quality materials and come in a variety of characters, colours and styles. But rest assured – much of the Squishmallows collection is available at Selfridges and ready to come home with you. Take your pick from brightly-hued forest animals to pastel-coloured fantasy characters in all shapes and sizes.

inch Large Squishmallows - experience the ultimate snuggling experience with our largest collection of Squishmallows. From Mickey and Minnie to Tigger and Piglet to Sulley and Mike Wazowski and beyond, each Squishmallow captures the whimsy and magic of Disney in every stitch.

Cat Squishmallow - Etsy UK Cat Squishmallow - Etsy UK

Years ago, Squishmallows founder Jonathan Kelly had a eureka moment during a trip to Japan and decided to create a kawaii collection of toys.With so many animals, characters, colours, and sizes to choose from, you're sure to find the perfect cuddle buddy here. Since then, Squishmallows plush toys have become a global phenomenon and include more than 1,000 characters with their own unique names and storylines. Super soft and marshmallow-like (hence the name), the brand has branched out into mini Squishmallow toys, playsets and larger, extremely huggable friends that are sure to become cosy bedtime companions. In the short time since its launch, the toy line has garnered praise from both fans and industry, winning various accolades including national parenting awards and toy-of-the-year prizes.