Asked if this meant Liquid Death could look to shift production to the UK in the future, Cessario said: “One hundred per cent. For marketing, Cessario emphasized interestingness, which he believed would transition into organic shares on social media.

UK marketers can learn from US water brand Liquid Death What UK marketers can learn from US water brand Liquid Death

Well, for Liquid Death, it’s a case of sticking it in a fancy can and investing heavily in marketing. You may assume a brand with aname like Liquid Deathmadeenergy drinks, rat poison or maybe lighter fluid. As soon as Liquid Death starts trying to act like a big brand, that’s when we’ll start to lose,” Gregory Fass, Liquid Death’s VP of marketing,told me.They have a huge social media following that is driving their fast-growing popularity here in the UK. In May 2020, the company released Greatest Hates, an album of death metal music created with lyrics from hate comments the company received online; [25] a second album of hate comments, described as "punk rock", was released in November. Backing from celebrities like Tony Hawks, Swedish House Mafia and Machine Gun Kelly have also helped boost the brand’s cross-generational appeal.

Liquid Death Collections – Liquid Death

Liquid Death, which donates a portion of its proceeds to non-profits fighting plastic pollution, said it was “committed to bringing fun to health and sustainability”. It was canned by the Austrian beverage company Starzinger in the Upper Austrian town of Frankenmarkt (altitude 1,759 ft). Within a few months of release, the company had over 100,000 " likes" on Facebook, more than brands such as Aquafina had generated in their history on the platform. Cessario said Liquid Death could bring its iced tea and other flavoured water variants over to the UK in the future, but poured cold water on the suggestion it could look to move into energy drinks or alcohol.The designer tweaks features on well-known apps as part of a daily side project, from previewing your Hinge date in AR to nepotism disclosures on LinkedIn.