Hermann Bahlsen changed the English word "cakes" into "Keks". Some years later, the new term was officially approved and incorporated in the German dictionary. The company moved into the new factory building in Lister Straße and the new headquarters in Podbielskistraße. Pictures, sculptures, and ornaments created a pleasant working environment. Several social institutions arose.

Bourbons to Digestives: how biscuits got their names From Bourbons to Digestives: how biscuits got their names

The Second World War broke out two months after Bahlsen celebrated its 50th anniversary. Food products were rationed, and raw materials were short. Biscuits were only sold against bread stamps. Many employees were conscripted into the German army. The technical department had to discontinue its research and development work. The assortment of products was reduced to eleven products while emergency rations for the army and crisp bread was added. Production in the United States begins with the acquisition of Austin Quality Foods in North Carolina. Bahlsen employs approximately 11,200 members of staff. The first Bahlsen sales companies in France and Italy were founded. Austria and other countries followed. Werner M. Bahlsen will head the newly founded Governence Board. Further members of the Board, which will meet about five times annually, are: After much modernisation work, the Barsinghausen plant was awarded the “Factory of the Year” prize. The “Factory of the Year” is an annual benchmarking event known as the toughest benchmarking test for manufacturing companies throughout Europe.

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Bahlsen enters the cake business by taking over the Brokat Bakery in Oldenburg. By now Bahlsen employs 7,000 staff members in total. Bahlsen increases its commitment abroad, opening up new sales markets in the Middle and Far East. Offices are opened in Dubai and a year later in Shanghai.

Biscuit. And then some’ TV advert Bahlsen reveals ‘Chocolate. Biscuit. And then some’ TV advert

Centred around its philosophy of ‘Chocolate. Biscuit. And then some’ the advert depicts the biscuits’ power to provide more than expected, by breaking in half to reveal an exciting and unusual scene within its delicious centre. A model of a large factory including homes in Hannover, the so-called “TET City”, is presented. The further course of the war prohibited the implementation of the plans made by Bernhard Hoetger. Bahlsen joined the “Foundation Initiative for the Compensation of Former Enforced Labourers during the Second World War”.On 1 July 2014 Bahlsen becomes 125 years old. In October 2014, the anniversary is celebrated officially. For the first time in the history of the company, all 2,500 employees from around the world are invited to Hannover. Unknown thieves steal the Golden Biscuit from the Pretzel Men sculpture on the façade of the company's headquarters in Hannover, attracting the attention of newspapers and television stations around the world. Due to shortage of space, production in the headquarters in Hannover, the oldest factory of the company, is outsourced to plant in Barsinghausen. The products "NOCH EINE" ice cream waffers and "ABC" were launched, helping the company on its upward surge.

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Hermann Bahlsen died on 6 November 1919. He was succeeded by three of his four sons; 1919 Hans Bahlsen (1901–1959), 1922 Werner Bahlsen (1904–1985) and 1930 Klaus Bahlsen (1908–1991). Together with a young management team, the second Bahlsen generation started restructuring and modernising the company after the economic decline that had resulted from inflation and the Great Depression.The company employed 100 people. At the world exhibition in Chicago, Bahlsen received a gold medal for the “LEIBNIZ Cakes”. The official reason stated by the jury: “Several competitors imitate the LEIBNIZ Cakes in one way or another; but only Bahlsen captures the fine taste of butter.” Besides the first punch card, Bahlsen introduced Europe's first assembly line, eight years before Henry Ford adopted it in the automotive industry. Acquisition of St. Michel (France) - a biscuit producing family enterprise with more than 90 years standing. St. Michel continues to be the national brand for Breton biscuits and cakes.

Our Story - Bahlsen Our Story - Bahlsen

Werner M. Bahlsen (69) withdraws from the Management Board to join the Governence Board of the Bahlsen Group. The current members of the Management Board, Daniela Mündler, Michael Hähnel, Scott Brankin, as well as (starting in the 3rd quarter of the year) Jörg Hönemann, will jointly head future company operations. For the first time in recent Bahlsen history, no member of the Bahlsen family will be on the Management Board. The Governence Board is responsible for the long-term strategic alignment of the Bahlsen Group. Hermann Bahlsen launched LEIBNIZ Cakes. As it was common practice to name food products after public figures, Hermann Bahlsen named his cakes after Hanover’s well known inhabitant: Gottfried Wilhelm Leibniz (1646-1716).The “H. Bahlsens Keksfabrik KG” changes its name to “Bahlsen KG”. Acquisition of shares from the Brandt Company as well as from the Gottena subsidiary. The international Bahlsen Group has acquired a majority of Rawbite ApS, the Danish organic food brand and producer of organic fruit and nut bars.