Once faithful to the staid hybrid outerwear garment, Kate is in the throes of a major style evolution Laura: An Innovation Commercialisation Manager needs to work with stakeholders across the business daily and meet tight timelines to get all aspects of a launch ready for our live date. This includes working with Supply, Finance, Brand, Shopper, Category and Sales and Activation teams. You touch all areas of the business when you launch an innovation, so you get immense insight into all aspects of the Diageo business. You need to be super organised and be able to work at speed to meet deadlines.

Hannah: I am a Senior Liquid Scientist working in Europe’s Innovation, Research and Development team. This means that I get to design and bring new products to life by creating delicious liquids that delight consumers. The most exciting thing about my role is being at the forefront of new liquid innovations, being able to influence and shape new drinks trends and behaviours by having the freedom to create new liquids for the future.Tell us how this innovation came about? What it was like behind the scenes to get this to launch and into the hands of consumers? Eleanor: Working closely with the innovation team, I helped to shape the product development and proposition to ensure we were launching a product that was truly desirable for our consumers in GB. Then, I created a fully integrated communications plan incorporating deep consumer understanding and brilliant creatives to drive awareness of the launch. Captain Morgan made our summer even sweeter with its Orange Vanilla Twist Rum. But we can’t have summer all year long, can we? So, if you’re ready to embrace the fall season, we suggest having a glass of Captain Morgan Sliced Apple Rum as you watch the trees change color and shed their leaves. Furthermore, what could be the best way to enjoy the cooler temperatures than to have a sip of a refreshing fall-inspired spirit? Captain Morgan just came out with a new product called Captain Morgan Sliced Apple Rum. Which is a spiced rum flavored with juicy, crisp apple. It makes a delicious fall drink that can be found in a liquor store near you.

Laura: For our Captain Morgan’s Sliced Apple project, a big part of the plan was the creation and execution of a first to market opportunity for some customers and channels so we could add extra value to them as strategically important customers. This was a huge team effort and we’re really excited for what this can deliver, and for the market wide launch.So, the new Sliced Apple Rum features the brand’s iconic spiced rum infused with bold notes of sweet, juicy and crisp sliced apples. It also has a subtle hint of ginger to give you that warm taste. Overall, this fully-flavored rum will bring more life to any party. It could also refresh and soothe your mind if you prefer to have a moment to yourself. Now, you may think this is limited-edition just like other seasonal spirits. But you’ll be glad to know that the Sliced Apple Rum is a permanent item. So, this means you can have this refreshing booze all year round. You should be able to find it in the liquor aisle of your nearest store or get it online. It comes in a 750-ml bottle with 35% ABV. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Whether you're looking for something warm and comforting or crisp and refreshing, Captain Morgan has you covered.

Captain Morgan has always been about uniting the crew and creating lasting memories,” Sam Salameh, vice president, Captain Morgan, said in a press release. “These days, we all could benefit from a little more fun in our lives — there’s always more fun to be had with Captain Morgan, and the crisp, fall-inspired flavor of Captain Morgan Sliced Apple is the latest proof of just that.”If you don’t have ginger beer or don’t like the taste, you can use seltzer water or ginger ale instead. What is Captain Morgan Sliced Apple Rum? I have made this drink both in a high ball glass and a Moscow mule mug and I do recommend the mule mug. It keeps it cold longer and doesn’t water the drink down. Products Captain Morgan has announced a brand new flavour to join their line up of spirits - a Sliced Apple Spirit Drink. With a sharp knife and chopping board, cut a slice of apple and place on top of the drink to garnish.