I added a little bit of coriander too, because there is nothing that is not improved with a sprig of coriander, whatever my daughters may try to tell you. Homemade refried beans To support the message that Muchos bring excitement and flavour to any sharing occasion, bold and eye-catching out of home and in-store activity will feature the characters prominently shouting out the classic McCoy’s message with a Mexican spin, ‘When Mexican Flavour Calls’.

Drawing inspiration from previous activations, the ‘When Mexican Flavour Calls’ campaign will launch on 22 April with TV advertising, Broadcast VOD, digital, out of home and in-store activity running until the end of May. These look GOOD don’t they? I think I’ve given the plot away a little bit with the title though. Basically all you have to do is cook your corn on the cobs as usual, then dot each with a knob of butter, sprinkle with a little salt and smoked paprika, and crumble some feta over the top. These are definitely something you could just buy a tin of, but I thought it might be fun to make my own version as sometimes I find the tinned ones a bit too mushy, like baby food. It genuinely looks pretty good doesn’t it? The beauty of this meal is that you can really make it as simple or as complex as you like, so if you wanted to make your own pulled pork from scratch then you could, but similarly if you wanted to just go to the Mexican section at Tesco and buy a load of ready made dips and salsa then that’s also fine. The crisps giant confirmed the activity was linked to an upcoming launch, but declined to comment further.Each fried Muchos variant is made from corn, wheat and potato, along with a blend of six spices and kidney beans that can be seen in the crisp. Read more:Walkers unveils ‘more premium’ new look for its core lineup Claire Cooper, Marketing Manager at McCoy’s comments, “McCoy’s Muchos has already seen phenomenal growth and we’re confident this new investment will drive further appetite for this fantastic product. The creative features the iconic ‘When Flavour Calls’ strapline which has become synonymous with full-on flavour. We’re excited to promote bold flavours and continue to drive sales of McCoy’s Muchos in 2020.” On the pretty grey marble slab next to it you can see some soft mini taco shells, which Belle loves. I enjoyed just shovelling everything into my mouth on Muchos, but it was fun to have an alternative vehicle for table to mouth transportation of tasty treats.

I’ll tell you what DOES make for a bit of a nice mouthful, (smooth Middleton, smooth), and that’s Muchos – three feisty Mexican flavours of folded tortilla crisp from McCoy’s, the UK’s number one ridged crisp. That title’s a bit of a mouthful isn’t it? ‘A Mexican feast with McCoy’s Muchos’. Try saying it after a few shots of tequila, see how you get on.

Topics

Let me talk you through what I did, so you feel suitably inspired to recreate this Mexican Muchos family feast for yourself at home: Smoked paprika sweetcorn with feta