LU’s story begins in 1886 when founders Jean-Romain Lefèvre and Pauline-Isabelle Utile fell in love over their shared passion for baking and their desire to make the most delicious biscuits. Putting the first initials of their surnames together, LU was born. Each with their own irresistible flavour, these recipes have more than stood the test of time,” she added.

Encapsulating the romance of the French, bakers Monsieur Lefèvre and Mademoiselle Utile put the first initials of their surnames together to create LU. This celebration of passion remains in every LU biscuit made since 1846, transporting consumers to a sun-dappled square in rural Provence. Lu senior brand manager Charlotte Parkes said the four-strong range was “sure to be a hit with biscuit lovers in the UK”. The Lu biscuit advertisement is a timeless classic and has become a part of French culture. It is a reminder that effective advertising can bring products to life and make them memorable. The advertisement has been able to create an iconic advertisement with its combination of humor and nostalgia. First came the Véritable Petit Beurre, the biscuit which started it all and inspired Le Petit Beurre. Its iconic oblong shape took inspiration from French tea mats used at the time. The additional design flourishes cleverly reflect the calendar year – 4 corner ears for the 4 seasons, 52 teeth for each week of the year and 24 indents for the 24 hours of each day.

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Celebrated French biscuit brand, LU, can reveal that it is launching four delicious biscuit varieties in the UK. The Lu biscuit advertisement has been around since 1932, and has become a beloved part of French culture. It is an iconic symbol of French advertising, and is recognized across the world. The current Lu biscuit advertisement is a collaboration between the French advertising agency BETC, and the American actor and comedian, Will Ferrell. The ad features the famous line “Ah, le Lu”, and combines humor and nostalgia to create an appealing advertisement for the product.

Diversity is the spice of life. On some days, I am going to have my 'Petit Beurre' biscuits from LU. On another day I’ll just have some toasted bread with jam and butter. Sometimes we’ll have pancakes with my family, and sometimes I’ll have a fruit. Le Petit Chocolat combines simplicity and charm by pairing the crunchy Petit Beurre biscuit with an indulgent layer of milk chocolate. This biscuit features the famous ‘Petit Ecolier’ (little schoolboy) figure, moulded into the chocolate and designed by celebrated French designer, Firmin Bouisset

Questions & Answers

The song "Luglio" was also covered by The Tremeloes as "I'm Gonna Try" and by Herman's Hermits as Something's Happening. I dunk two biscuits at the time because they taste so good – but we’ve all got our own techniques.”