The Lidl-branded jumper was its fastest-selling middle aisle product of 2021, flying off shelves at a rate of one every two seconds on its first day in stores, according to the discounter. The three jumpers, created using upcycled textiles, are inspired by pop culture Christmas icons and are available exclusively under the Lidl x By Rotation collection. Claire Farrant, Marketing Director at Lidl GB, said:“What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression. By displaying no emotion it manages to create humour and deliver our message about what’s actually important this Christmas. It said customers were “clearly feeling generous” over the period as families were able to get together this year, with more than eight million Christmas cards and a million rolls of wrapping paper sold.

You also won’t be seeing Lidl Bear for sale in any of our stores – because, in the face of unrealistic Christmas expectations and pressure, we know what really matters is being with the people we care about.” Lidl has launched a Christmas jumper rental service for shoppers, with profits being donated to the NSPCC. Eagle-eyed Brits may have already spotted Lidl Bear popping up across the country as the advert has been teased ahead of its 'paw-fficial' premiereThe ‘paw-some’ Christmas advert will hit screens from 4th November 2022, on ITV during Coronation Street – however it won’t be the first we’ve seen of our furry friend. Eagle-eyed Brits may have already spotted Lidl Bear popping up across the country on TV, in newspapers, and on social media, as the star of this year’s show has been teased ahead of its ‘paw-fficial’ premiere.

The 16-second teaser clip, which can be seen across all of Lidl’s social channels, features a family shopping in the seasonal Christmas aisle, with a little girl’s bear getting a lot of attention. The rental collection contains all of the German discounter’s jumpers sold between 2020 to 2023, as well as three limited edition sweaters designed in collaboration with slow-fashion specialist Lydia Bolton. This Christmas, Lidl has rolled out the red carpet to celebrate two returning festive favourites – its iconic Lidl Branded Christmas Jumper and sell-out Deluxe Pigs in Blanket Pizza – by parodying two of the most popular Christmas movie moments. From this Thursday (3 November), shoppers at over 940 of Lidl’s UK stores can drop off new and unopened toy donations such as games, books, puzzles, as well as arts and crafts which will be gifted to children from their local area via local charities and community groups. To celebrate the return of these two festive favourites, Lidl has spoofed two stills from classic Christmas movies that you'll probably be tuning into over the next few weeks. Read More Related ArticlesPremiering on 4th November on ITV, the ad charts Lidl Bear through the highs and lows of celebrity after it becomes an unlikely icon The news follows the discounter revealing the busiest times for shoppers to visit stores over Christmas, as well as its shop opening times during the period. The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company's daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.

Lidl has revealed this year’s iconic Christmas jumper design with a nod to one of the nation’s favourite festive movies as it also teases its Christmas campaign for this year. Winter’s must-have accessory is available in a variety of sizes and guaranteed to get the whole family in the festive spirit. But shoppers must act fast - the sought-after novelty jumper is set to fly off shelves! The festive favourite was 2021’s fastest-selling item from the retailer’s famous middle aisles, with one jumper selling every two seconds on the day of its in-store release The release of the Christmas jumper follows after it was unveiled in the budget supermarket's futuristic Christmas advert last month, which highlighted how the supermarket is always "Lidl on price" but "good on quality."

They fell out of popularity in the 1990s – largely regarded as “gag gits”. In Bridget Jones’s Diary, they epitomised embarrassment.