that violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising); Makeup looks may be heavily influenced by trends, but so are the new products that brands launch. Take the "blosses" trend for example. The new lip product combines a lip gloss with a balm for a hydrating and comfortable yet shiny lip. It's creation came to be after lip glosses and barely-there balms started trending again. Another example: foundation "balms."

So, what is a balm foundation, you ask? They typically come in a pot or a jar and are a cross between two popular products. It marries the silky consistency of a cream foundation with the lightweight coverage of a tinted moisturizer. "They can range from super minimal 'skin like' coverage, like the Jones Road Beauty Balm. to very full-coverage like the KVD Good Apple Foundation Balm," celebrity makeup artist Shadi Malek tells POPSUGAR. "Normally, foundation balms are made from oils or silicone." Accentuate bone structure by using a foundation that is 2-3 shades darker than your skin tone and wherever you'd like to contour - hollows of cheekbones, under the jawline, around the hairline. Remember to blend, blend, blend!INGREDIENTS: DIMETHICONE, GLYCERYL BEHENATE/EICOSADIOATE, PHENYL TRIMETHICONE, POLYMETHYLSILSESQUIOXANE, CAPRYLYL METHICONE, OZOKERITE, SILICA DIMETHYL SILYLATE, POLYGLYCERYL-2 ISOSTEARATE/DIMER DILINOLEATE COPOLYMER, BIS-DIGLYCERYL POLYACYLADIPATE-2, SILICA, TALC, BORON NITRIDE, C30-45 ALKYL CETEARYL DIMETHICONE CROSSPOLYMER, ALUMINUM HYDROXIDE, HYDROGEN DIMETHICONE, TOCOPHERYL ACETATE, ETHYLHEXYL PALMITATE, PERSEA GRATISSIMA (AVOCADO) OIL, PHYTOSTEROLS, OLEA EUROPAEA (OLIVE) FRUIT OIL, TRIHYDROXYSTEARIN, SORBITAN OLEATE, SODIUM HYALURONATE, ASCORBYL PALMITATE, GLUCOMANNAN. MAY CONTAIN / PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES/OXIDES DE FER (CI 77491, CI 77492, CI 77499). When I applied it for the second time, I went straight in with 5.5 and was happy with that match which seems to work well with my darker hair, and deeper fake tan. It provides really good, full coverage, but I think it needs setting if you use a generous amount of product to minimise transfer. It’s a super emollient texture when you put your finger on to it. And then it softly dries to a soft velvety finish. Before & After There are two recommended techniques for applying this type of product. "The best way to apply a foundation balm is by using your fingers or a flat brush," says Malek. "Apply a swipe of product onto each section of your face, and then take a flat-topped makeup brush and blend outwards. If you feel you have hyperpigmentation or blemishes, you can go over certain areas with a bit more product and it will blend seamlessly."

This soothing balm is enriched with skin-pampering ingredients that work to enhance the natural beauty of the complexion. The balm effortlessly melts into the skin and creates a blendable base that helps to disguise blemishes and improve radiance. Dimethicone, Glyceryl Behenate/Eicosadioate, Phenyl Trimethicone, Polymethylsilsesquioxane, Caprylyl Methicone, Ozokerite, Silica Dimethyl Silylate, Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Bis-Diglyceryl Polyacyladipate-2, Silica, Talc, Boron Nitride, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Aluminum Hydroxide, Hydrogen Dimethicone, Tocopheryl Acetate, Ethylhexyl Palmitate, Persea Gratissima (Avocado) Oil, Phytosterols, Olea Europaea (Olive) Fruit Oil, Trihydroxystearin, Sorbitan Oleate, Sodium Hyaluronate, Ascorbyl Palmitate, Glucomannan. May Contain / Peut Contenir (+/-): Titanium Dioxide (Ci 77891), Iron Oxides/Oxides De Fer (Ci 77491, Ci 77492, Ci 77499).

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Whether it’s used alone as a concealing balm or beneath a full face of makeup, the Kevyn Aucoin Foundation Balm provides sheer, radiant coverage. Helping to soothe and protect the complexion during daily use, it is suitable for all skin types. Key Benefits