In December 2022, it was announced Carlsberg had acquired the Ontario-based company, Waterloo Brewing. [36] Asia [ edit ] East Asia [ edit ] There will however be a ‘draught beer relief’ for brewers who sell their beer on draught, as announced by Chancellor Jeremy Hunt in the March Budget, which means duty in pubs and bars would be 11p lower than in supermarkets.

Carlsberg – whose Danish Pilsner is sold on tap, as well as in bottles and cans – is not the only brand to do this.They said: “We did extensive consumer research, and we are confident our new brew delivers everything beer drinkers have come to expect from our well-balanced Danish Pilsner – crisp and refreshing, with distinct hop aroma – just crafted to contain a little less alcohol.” Carlsberg has been criticised [ by whom?] for breaking their own code of conduct for alcohol advertisement in Malawi. [66] Singha beer began being produced by Carlsberg's Russian plant for distribution in European markets in March 2013. [47] Jacobsen/ Husbryggeriet Jacobsen, Jacobsen, Husbryggeriet (Carlsberg), Valby by Carlsberg ( Denmark)

Carlsberg is currently the 6th largest brewery in the world based on revenue. [7] History [ edit ] J.C. Jacobsen standing in his winter garden known as Pompeji, next to a table with laboratory equipment, a bottle of lager, a beer glass, and books by Louis Pasteur and Emil Christian Hansen. Painting by August Jerndorff (1886). Diplome d'Honneur Antwerp 1885 expo Carl Wiibroe

2018

Goalkeeper Peter Schmeichel became the first ever worldwide ambassador for Carlsberg. He was announced as the face of Carlsberg's UEFA Euro 2016 sponsorship campaign. [82] The company is a significant operator in the brewing industry in Azerbaijan, Kazakhstan and Uzbekistan, owning its subsidiaries through Baltic Beverages Holding which initially was a joint venture between Carlsberg and Scottish & Newcastle in Russia. [13] It had a majority interest in OAO Baltika Breweries, the largest brewery in the Russian Federation and Eastern Europe. [26] In the spring of 2023, Carlsberg announced that it was leaving Russia and plans to sell its business before the end of spring. In late June, the company announced that it had closed the deal without naming a buyer. The deal is awaiting approval from the Russian authorities. [27] In July 2023, the Russian government seized the shares of the Carlsberg-owned Baltika Breweries and placed the company under the control of the Russian Federal Agency for State Property Management. [28] Carlsberg merged with Tuborg Breweries in 1970 forming the United Breweries AS, and merged with Tetley in 1992. Carlsberg became the sole owner of Carlsberg-Tetley in 1997. [8] J.C. Jacobsen initially exported the beer at no cost as he was worried that it would spoil on the journey and continued not to charge until he was sure that it would arrive in perfect condition.