The Beat is described as a sparkling floral woody fragrance; the notes feature bergamot, mandarin, Ceylon tea, cardamom, pink pepper, bluebell, iris, white musk, vetiver and cedarwood. It starts very bright, with tart fruit and juicy citrus. There is lots of pink pepper (can anybody remember what perfumes smelled like before pink pepper became obligatory?) and a teensy little pinch of cardamom. The heart is sheer bluebell-ish florals, still very bright; the base is cool and pale and summery, and smoothed over with a smidgen of iris. The ad copy calls The Beat "carnal, slightly wild", but that is the usual nonsense — there is nothing even vaguely carnal about it. It smells young and cheerful and clean, and is a pretty good match with the mood of the print ad. The Beat is remarkably versatile, part of Burberry’s revamp of their brand to reach a younger, hipper demographic while still appealing to their more classic and refined crowd.

In the further course of time tea and flowers become weaker and the scent becomes more pleasant for me.

In a Rush' Round-Up

On the one hand it has a powdery underlay, that might be the iris, which I have already smelled very nice. As a single note I can't smell it in this fragrance. All of these vibrant tones are balanced by base notes of white musk and cedar, which provide a more subtle and calm undertone.

Admittedly I would have gotten this perfume not given I would give the 0 attention ... Something I must simply betonnen I am not a big fan of the Burberry fragrances. So far only one thing has really appealed to me, and that was Burberry Her:))) It just smells soo nice like sugar, berries and lots of jelly babies:D Beautiful.......*-* But the beat is a bit boring for me personally... I got the fragrance as a present from my aunt she said, a fresh variety of the whole Gourmand fragrances would do me good....If she only knew how much I avoid fresh / flowery / clean fragrances or better said hardly wear ... They just fit 0 to me + they hardly last on my skin at least half an hour and then I smell nothing more:(( Well the only fresh fragrance I still like to use and that even only for the summer is the Lacoste Pour femme:D Also that, I am slowly just too bored ... I'm just not made for all the fresh+clean scents!:D There's something I have to beton! I don't think the scent is bad! It's just not my fragrance... Nevertheless I like to wear after the shower if I do not know exactly what I should wear, it is actually enough. This fragrance is also very suitable for VERY warm days on the sun, simply nothing overwhelming or strong to wear is the beat actually perfect because it is very refreshing and no one disturbs. To bring you the crème de la crème, we dissected each fragrance based on its Scent, Projection, Longevity, Versatility, and Value. With this thorough evaluation, I’m confident we’ve crafted a top list that captures the essence of Burberry’s finest offerings. The Beat is the latest feminine perfume from Burberry, and in keeping with the iconic brand's ongoing efforts to stay trendy and of the moment, it is aimed (what else is new) at a young audience: The bergamot, cardamom, and bellflower make a quintessentially British scent, reminiscent of both a classic cup of Earl Gray in the countryside and a spicy day out in London.

Date

I spent some time listening to the music that Burberry reportedly gave to perfumers Dominique Ropion, Olivier Polge and Beatrice Piquet to get them in the right mindset for The Beat (Kasabian, Dirty Pretty Things, Razorlight, the Arctic Monkeys and The Fratellis). It is par for the course, I suppose, that the music is far edgier than the juice they came up with? Presumably they're hoping to reach a wider audience than you'd get with a fragrance that evoked Dirty Pretty Things' Gin and Milk, and I shouldn't think anybody was going to go looking for edgy from Burberry anyway. I was delighted when we as a team decided to delve a bit deeper into the world of Burberry perfumes. With a plethora of fragrances tailored for both men and women, we set our sights on the top 20 women’s perfumes from Burberry. This complex and layered scent starts with notes of pink pepper, mandarin orange, bergamot, and cardamom at the forefront, with added hints of tea, iris, and bellflower.