The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

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The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

The Art of Agile Product Ownership: A Guide for Product Managers, Business Analysts, and Entrepreneurs

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The parameters and boundaries of the ART, its stakeholders, and its relationship to the value streams can be captured and summarized in the ‘ART canvas’ (Figure 6). Figure 2 shows the core processes of design thinking, illustrated as a double diamond. This process focuses on thoroughly exploring the problem space before creating solutions. The third part then follows this with a deeper investigation of how product ownership relates to product management and business analyst roles.

Releasing on demand provides a significant strategic advantage by making value available when customers, the market, and the business need it. In collaboration with stakeholders, Product Management determines when a release should happen, what elements should be released, and who should receive it. Product Management is responsible for coordinating and bringing new solutions to market while ensuring the ongoing success of existing products. Design Thinking Flow through the system is visualized, managed, and measured by the Program Kanban. ARTs Deliver All or Part of a Value Stream Product Management leverages the Continuous Delivery Pipeline to release value with optimal market timing. Depending on the context, this can entail releasing multiple times per day, weekly, monthly, or whenever customer needs are in balance with the goals of the enterprise. Understanding the problem – The problem space is where designers explore the problem, including its complex nature, and get a clear definition of the problem, gaining insight into the requirements and benefits of a desirable solution.Each ART builds and maintains (or shares) a CDP with the assets and technologies needed to deliver solutions as independently as possible. The first three aspects of the pipeline, Continuous Exploration, Continuous Integration, and Continuous Deployment, support the delivery of new functionality, as illustrated in Figure 5. Figure 5. The Continuous Delivery Pipeline Continuous Exploration promotes innovation and aligns with what should be built. Design Thinking continually explores customer and market needs, defining a Vision and Roadmap.

Understand end-user needs – Ensuring that solutions deliver maximum business benefit requires a deep understanding of the needs of end users. Product Management employs iterative elicitation techniques such as Lean UX, human-centered design (HCD), and journey mapping to evolve product strategy in alignment with these ever-changing needs. Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide.

Each ART builds and maintains (or shares) a Continuous Delivery Pipeline with the assets and technologies needed to deliver solution value as independently as possible. The first three elements of the pipeline work together to support the deployment of small batches of new functionality, which are released to meet market demands.

Measure describes the practices to quantify if the newly-released functionality provides the intended value

Key Partnerships

Leffingwell, Dean. Scaling Software Agility: Best Practices for Large Enterprises. Addison-Wesley, 2007. Team Flow– This represents the state in which Agile Teams deliver a continuous flow of customer value. The SAFe Team and Technical Agility (TTA) competency offers practices for creating effective cross-functional Agile Teams and ARTs. It fosters applying built-in quality practices and collaborating with extended stakeholders to deliver solutions faster. These icons can also be used to visualize the likely interactions between the teams through their relative positioning. The names of the specific teams can then be added to these icons for a complete picture. Visualizing the teams on the ART in this manner helps to compare and contrast the merits of competing designs and also provides an indication of how well any particular design is aligned to the flow of value. Figure 5. Applying team topologies to Agile teams on an ART Critical ART Roles



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