Waterproof: Some iterations feature waterproof formulas, while others do not. Waterproof formulations generally prevent mascara from running down; however, they may be difficult to remove, even with a makeup cleansing balm and/or oil.

When searching for mascaras, it's imperative to consider your eye shape, wand preferences and overall design, your eye sensitivities, and specific call-outs such as whether the mascara lengthens, volumizes, curls, or achieves all of the above. Vegan and cruelty-free: At the time of publishing, Maybelline is not cruelty-free and vegan. The brand is owned by L'Oréal, which is not 100% cruelty-free in every territory.One coat gives a really natural look and then the second coat amps up the volume significantly. The small comb is great for doing the lower lashes too. If you are looking for a new mascara, this is definitely a great one to try. The mascara applicator is quite different from regular applicators. The applicator looks more like a comb with short and sparse bristles. The applicator wand is pretty long. The applicator is made up of straight plastic material with sharp spiky bristles but I am glad with the fact that these bristles are not pokey. It strokes out easily without smearing the upper and lower lash lines. The brand says that the applicator has the push-up cup design that scopes the lashes from the roots and pulls them upwards. Let’s see how it actually works. Parabens: Maybelline mascaras are formulated with parabens. According to Medical Daily, parabens are "preservatives in cosmetics that prevent bacteria from growing in mascara." And while the prevention of bacteria growth is great for extending shelf life, certain parabens have been been found in some studies to disrupt estrogen in the body. Our mascara is designed to provide a voluminous winged arch to your lashes, instantly enhancing the allure of your eyes. The unique brush and formula work in perfect harmony to lift and extend your lashes, creating a wide-eyed effect that's reminiscent of angelic beauty. You'll also want to factor in your lash type, as different formulas work better with certain types of lashes. Fine lashes, for example, need buildable formulas that create volume and fullness.

Oil-free: Many Maybelline mascara formulas do not feature added oils, which often erode volume, color, and hold especially if you have lash extensions. Oil-free, water-based mascaras are typically a great alternative to those with sensitive eyes.

Best Sellers

What I love most about this mascara is that even though you can achieve a very dramatic result, the lashes stay soft and flexible to the touch and don’t get crispy. That is quite important to me.