We believe that perfumery is not an ideology, just an emotion, to be shared with as many people as possible. Juicy Couture OUI is the new “Eau de Parfum” from the US firm that has come stomping and leaving its mark. A bold, vibrant, explosive and fresh fragrance that is here to stay, and mark a before and after in the brand's journey. HOW DO YOU FEEL? Elegant, in a “couture” spirit perfectly expressed by the absolutely chic jasmine flower, embroidered with rose and patchouli like an evening dress. PLAYGROUND: The 2nd floor of the Eiffel Tower, the most beautiful view of Paris and the world to dream big. HOW DO YOU FEEL? Shrouded in a halo of bright light and mingled softness. It is the velvety effect of freesia petals dressed in a cloud of ylang-ylang like a light tulle that flies in the wind.

SCENARIO: "11:30 pm ... A sovereign brunette walks through the Gardens of the Palais-Royal as if it were an open-air stage. You can only see her in her purple dress, a little theatrical. This is when she left the Comédie Française, where she saw a play by Molière, the most famous French playwright. Her lover, a talented actor, plays the leading role.” We believe in the idea of excellence, in the constant search for the best, quality down to the smallest detail. SCENARIO: "He kisses her tenderly on the stairs of the Grand Palais, at the entrance to the Palais de la Découverte, precisely where they first met 5 years ago. This Parisian dandy loves more than anything this place of scientific experiments where he came as a child and which makes him nostalgic. It has become the most romantic place to celebrate their love." We believe that perfume is first and foremost a game: you have to change it, try it on, have fun, mix, layer, have fun, what! We believe that there are too many ingredients that do not exist that we prefer to claim the ones that really exist: bergamot, sandalwood, jasmine from Grasse.

We believe that producing beautiful things is all about craftsmanship. The finest know-how to be found in Grasse; it is there that we produce our perfumes. HOW DO YOU FEEL? Intensely feminine, dressed for the evening in this sublime, sexy, and sulphurous gardenia dotted with touches of leather and amber. The name of the new perfume brand O.U.I., which appeared in Paris at the end of February 2021, can be read in two ways. On the one hand, OUI is French for "yes"; on the other hand, it is an abbreviation: Original, Unique, Individuel. Unique and individual, like a story of love, which is different for each of us. Seven beautiful perfumes, seven Parisian dates. Launched in 2018, a very significant year for the history of women, their rights and equality, OUI invites us to shout 'YES , two letters that make up a word with great force. Yes, yes and a thousand times yes! We should never tire of affirming our femininity, of pursuing our dreams and of expressing what we really feel.

PLAYGROUND: The literary district where we like to taste a novel at the same time as a hot chocolate. We believe in the power of love. If there is one secret ingredient in our perfumes, it is love precisely. HOW DO YOU FEEL? Transfigured and virilized by the magical intensity of patchouli, cedar and Haitian vetiver shrouded in a lively and intoxicating freshness.

PLAYGROUND: This institution, founded in 1680 by Molière, is also the most beautiful theater in Paris. HOW DO YOU FEEL? In the skin of a woman-child in search of great feelings and the regressive sweetness of vanilla and raspberry. SCENARIO: "Obviously, he never tires of this unique point of life in Paris offered by the Eiffel Tower and its 324 meters. Here, closer to the sky, he soaks up the sun before sitting down at the table at Jules Verne, Alain Ducasse's starred restaurant, to taste the most delicious dishes of French gastronomy." HOW DO YOU FEEL? Sublimated by the oriental scent of patchouli, tonka bean and sandalwood, enveloped in a cloud of coffee. We believe in “transparent” perfumery that respects the environment, skin, health and wallet. We love Clean!

PLAYGROUND: The Place de l'Hotel de Ville, next to the old-fashioned merry-go-round where the children laugh. The result is a line of eight fragrances combining the excellence of French know-how in high-end perfumery. This singular attention to beauty is handed down from generation to generation within Grupo Boticário, a Brazilian family business and undisputed leader of the beauty care in the country. Today, the brand has a network of more than 4,000 stores in Brazil, Portugal, Mexico, Colombia, the United States, and in France, the very embodiment of elegance, of the nobility of materials, and perfumery, that Grupo Boticário wanted to create its new brand, O.U.I.. It makes sense. For this reason, with this launch, JUICY COUTURE targets transgressor, adventurous, energetic, hard-working women, mothers, daughters ... All women in the world, true warriors who, after years of struggle have finally begun to see the light .SCENARIO: "The joie de vivre of the anime and gluttony guides his steps. She loves hanging out with her best friends around the Madeleine Church, discovering the neighborhood pastries, in search of delicious macaroons from Ladurée. This hunt for taste treasures never ends..." A unique encounter between French "savoir-fair" and "felicidade," that burst of Brazilian joy. A love story between Brazil and France. At O.U.I. we believe perfume is all about the senses. This first and olfactory sense of the notes which reflect us, but also the rituals, the desires and the aspirations which make us and make sense. O.U.I. fragrances were dreamed up by Pierre Aulas, art director and olfactory consultant for many perfume brands (Mugler, Balenciaga, Azzaro, Egofacto, Zadig et Voltaire, etc), founder of Art of Nose, and in his spare time, he is an opera singer, ceramist, and beekeeper. HOW DO YOU FEEL? Free and fresh as when you get out of the shower, thanks to the scent of pear, bergamot, sage and ginger that awaken the senses and energize the silhouette.

SCENARIO: "For a first date, he couldn't have chosen a better place than the exact spot where one of the most famous photos was taken: 'Le Baiser de l’Hôtel de Ville.' In his elegant suit, he has been waiting for her for 4 minutes, and the time seems endless to him. He sees her arriving on a bicycle, free as the air, with her floral dress, even more beautiful than the first time." SCENARIO: “She came in with an air stride, shoes in hand. Long brown vine, hyper-feminine, she has the ease of a star. She looks for him: He is there, sitting on the terrace of Café de Flore, a poetry book in his hand and placed on the table, a bouquet of fragrant freesias (her favorites)." We believe that perfume should be worn… and not contemplated. All of our juices are sensitive and appetizing: they make you want to be worn.