The experience have us the exposure that we needed, plus personally we gained an even deeper knowledge of how to run a growing business. From a very young age I was always inspired by my father, whose entrepreneurial spirit Ive inherited. Later in life, it has always been Richard Branson. He’s a man with unique and great business acumen, but for me it is his manor his path to success has been decorated with passion and kindness.

I told them I’d let them use it from time to time, we’d definitely bring it on holidays to carry all their books and colouring bits and “important things”, and that they could have the game of Snakes and Ladders for keeps. I know, I’m a hero. What was key for us was to stay focused and positive. Everything is possible if you plan, research and execute with passion and confidence. Being friends as well as business partners and mumrepreneurs could have given us further challenges, but we have been able to balance and manage both successfully. Angels Den Funding Limited (hereinafter referred to as AD) will be the controller of your data (Angels Den means all entities from the Angels Den capital group, which includes Angels Den Funding Limited with its registered office in London and all entities related to it and dependent on it) and only our Trusted Partners.We started our business seven years ago and knew then that we were onto a good idea. On 9 July 2010 we put our first advert out at 6.58am and sold our first YUU bag at 7.12am. You have the right to request access to, correct, delete your personal data. You can also withdraw consent to processing of personal data, raise objections and use other rights granted under GDPR (i.e. right to data portability).

Yes, it does, and that’s why I’m going to share it with you guys – you can all have turns using it, and we’ll bring it on holidays with us too – to carry all your stuff for the plane,” I said. We only sold online for the first six years in the UK, Scandinavia, Mexico and Australia. In the last year weve been expanding into retail and into other international territories.

In 2012, Hayward and Forbes appeared on Dragon’s Den, securing investment from Peter Jones and Deborah Meaden following a highly successful pitch which left all five Dragons craving equity in YUU. Relax,” I said, “It’s probably something boring for dad, or for me.” Secretly hoping it was for me.