Now 08 was the last of this series however a second series took over this time with seasons instead of volumes for example Now Winter 2005, Now Spring 2005. Now Summer 2014 was the last in the second series, on the third series the season was dropped and instead the year and volume is used for example Now 2014 Vol.1, Now 2019 Vol.1 was the last in the series. Collectively, the Now! compilations have sold extremely well in the U.S. Each of the first 29 volumes received at least a platinum certification, and 18 albums from the series have reached number one on the Billboard 200 albums chart, more than any individual recording artist except the Beatles. [36] However, recent releases have not sold as well, with Now That's What I Call Music! 77 selling only an estimated 7,500 copies in its first week, compared to the 621,000 copies Now! 7 sold in its debut week in July 2001. [37] Due to the Universal Music Group's purchasing of EMI in 2012, a share of the Now albums' rights were transferred over to Sony Music Entertainment (a partner in the original Hits Album brand). [25] UMG used the brand of their catalogue subsidiary Universal Music TV ( UMOD) on the series before reverting to the EMI brand by the 2020s on some of the Now spin-offs [20] like Now Yearbook ’83 Extra, [26] Now That’s What I Call Christmas [27] and the re-issued Now That’s What I Call Music 10. [28] [29] Following its introduction in China, the Now! series has enjoyed great success, with a new compilation released approximately every three to four months. Each album contains current and recent hit singles from Chinese artists signed to EMI or Polydor, and from British and Australian pop acts such as Kylie Minogue, Sophie Ellis-Bextor, Sugababes or Robbie Williams. In addition to the main Now That's What I Call Music series, there have been a number of spin-off compilations in the UK using the name, including:

Wappler, Margaret (13 November 2011). "Music doesn't get more current than 'Now' ". Los Angeles Times . Retrieved 28 May 2012. Volume one was released in 1984 (a year after the original UK series launched). Now 50, released in November 2008, was issued as a double CD in commemoration of 25 years of Now! albums in South Africa, and double compact discs are every 3 albums through Now 80 released in November 2018 as the series switched to 2 in 2019, then one in 2020, the most recent Now Album to include a double disc was Now 83 this was also the last physical album to be released as further volumes are only available on streaming platforms. As of 2 September 2005, there has also been a Now DVD series. Now has been seen in Israel, starting in 1999. The first three albums are double discs. Now 4 was the first single disc and the rest in the series are also single disc. Archived copy". Archived from the original on 23 January 2011 . Retrieved 29 January 2011. {{ cite web}}: CS1 maint: archived copy as title ( link) By 1989, Now, Hits, and other various-artist compilation albums were occupying such a large fraction of the UK Albums Chart that a separate UK Compilation Chart was created to restrict the Albums Chart to releases by a single act. [7]

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The first Finnish Now That's What I Call Music was released in 2003 where it replace the Absolute Hits series. The albums are released as double discs. There have also been spin-offs including Now That's What I Call Music Pop Hits and Now That's What I Call Dance Music. In France the Now series is called Now! Hits Référence. There have been released Now! Hits Référence 1-7 and Now! Hits Référence 2005, 2006 and 2007.

Now has also been seen in Spain under the name of Now Esto sí es música ("Now This Is Music"). The original series included six releases from 1984 to 1989. The compilation album is released as a double CD album. Later the series started over with Now Esto Es Música 1, [31] which included songs from artists like Juanes, Enrique Iglesias, George Michael, Sheryl Crow, Tiziano Ferro, Alex Ubago, Las Ketchup and U2. Now Esto Es Música 2003 has also been released. [33] But due to the lukewarm success, no more albums were released since 2004. Robbie Williams is the artist to be featured the most often in the regular Danish Now series, just as he also is in the UK Now! series. He has appeared ten times in the Danish series. a b "NowMusic.com:: View topic - My Now Worldwide Collection - Warning HUGE post". Archived from the original on 21 October 2007 . Retrieved 27 September 2007.

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MiniDiscs started with Now That's What I Call Music! 43 in 1999 and ended with Now That's What I Call Music! 48 in 2001. [17] EMI were a label on all volumes. Until Now 75, the logo they used was simply the "EMI" logo. From that volume onwards, "EMI TV"'s logo was used instead.