Kellogg’s UK has added a mouth-watering, limited-edition Mint Choc Shake flavour to their American Style Rice Krispies Squares range. Helena Blincow, Head of Brand at Alpen, said: “The current cereal bar landscape aims to meet a number of needs along a spectrum from healthy to tasty, but many of the latter fall short on consumers’ health expectations.

The shift in consumer attitudes means we are developing products to help retailers capitalise on the boom in breakfast,” adds McLaughlin.

This year, the brand launched the St Pierre Brioche Bagel. Breakfast is a booming market – with Brits eating an extra half a billion breakfasts last year (Kantar) and consumption of breakfast staples like eggs and bacon are up. Weetabix has recently introduced Weetabix x Lyle’s Golden Syrup, a HFSS compliant sweeter start to the day with the cult British brand baked into its original biscuits to elevate the flavour and tap into the ‘tasty cereal category’ which is currently dominating sales. The launch combines a well-loved, classic flavour in Mint Chocolate, whilst the milkshake twist adds a taste of America. These tempting bars are the perfect afternoon treat.

Dole’s best-selling products are the Pineapple, Mandarin and Peach variants of its fruit in juice range which can be found in most major grocery retailers. The light Alpen bars conclude flavors like jaffa cake, salted caramel, double chocolate. The rest flavors are summer fruits, cherry bakewell, and chocolate & fudge. Whereas the protein bars come in two types of flavors. They are protein chocolate and berries & yoghurt. ASDA groceries. ASDA groceries is a well-known eCommerce store in the United Kingdom. They deal with the range of Alpen products. One can explore here the range of original and no added sugar muesli. The appeal of a bagel is two-fold though; an established part of the UK bakery repertoire, bagels are in growth and increasingly used for lunchtime occasions too.

With more people than ever looking for both tasty and wholesome foods, and not wanting to compromise on health, there is a clear opportunity to deliver products that meet these needs and drive real choice and excitement in the category, which is why we’ve launched Alpen Oat Blends. ​ Andrew Bradshaw, UK Sales Director at Dole Sunshine Company, comments: “Latest data from Mintel shows that fruit is the fourth most popular food to be eaten at breakfast, after cereal, bakery and porridge.”

Consumers across the UK have become more exploratory with at-home menus and that’s been key for St Pierre,” says McLaughlin. “Our best-selling products are labelled as ‘burger buns’, but consumers are not restricting themselves to the summer BBQ season – and our retail partners recognise this. The listings we’ve secured are permanent and our rate of sale is high year-round. All of our marketing is designed to communicate just how versatile the products are.” Holly Moorhead, Kellogg’s senior brand activation manager, said: “Our American Style range of Rice Krispies Squares has gone down a treat, so we were keen to add some tasty new flavours. We think the addition of our limited-edition Mint Choc Shake flavour is something Rice Krispies fans will love.” Weetos has strong nutritional credentials, it’s fortified with vitamins and minerals, with no red traffic lights, and is HFSS compliant. Weetos Orange Chocolatey Hoops is the newest member of the Weetos family. The cereal is HFSS compliant like the original with no red traffic lights, and strong nutritional scores by being high in fibre.

Explore the Whole Range

St Pierre is all about providing an experience – and that starts in the store,” continues McLaughlin. “Communicating that St Pierre is an authentic brand, expert in brioche and an easy way to elevate your everyday meals makes that experience accessible to the masses. If retailers can help bring shoppers along on that journey, then everyone wins – increasing footfall, basket spend and ultimately, sales.” The mint chocolate shake Rice Krispies Squares bar is topped with chocolate chunks and a drizzling of chocolate.

Bars. Alpen also formulates different flavored cereal bars that are truly scrumptious. The mouthwatering range of these bars is three types. These are Original, Alpen Light Bars, and Alpen Protein Bars.Available in three flavours – Salted Caramel, Dark Chocolate Orange and Cocoa & Peanut – Alpen Oat Blends are a blend of oats, nuts and fruits with a caramel centre and topped with nuts or nibs. The bars are high in fibre and have no red traffic lights. You can choose from them according to their account of choice. The bars are ideal to have any time when hunger hits. Muesli. Their wholegrain muesli range delivers the true taste of Switzerland. In this range, Alpen blends traditionally with the combination of whole grain wheat flakes, creamy rolled oats, fruit, and nuts. In this range, one can discover different types of muesli. She continued: “With more people than ever looking for both tasty and wholesome foods and not wanting to compromise on health, there is a clear opportunity to deliver products that meet these needs and drive real choice and excitement in the category, which is why we’ve launched Alpen Oat Blends.” In 2021 Weetabix began a long-term partnership with the home nations’ respective football associations and support of grassroots football. The brand has been offering a host of football prizes and epic money-can’t-buy experiences with national team players across its best-selling portfolio of products.