Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them. You may not always personally agree with Rand or have made different decisions, but this book is refreshingly honest.

The reason for that is simple: investors expect revenue from startups and know how to take care of their own interests. Rand, provides you with a very honest trip through his time as Founder, CEO and Individual Contributor (IC) at Moz.The most successful businesses have gone from being headed by a university graduate who’s slogged her way up the corporate ladder for a decade or two, to being the brainchild of a Harvard dropout working out of a garage. partly because the book confirms many of my doubts about popular startup quotes about the fake it until you make it mentality, and about the go big or go home mentality, by giving examples based on the author's startup experience as an ex-CEO, partly because the book is written in a very light and personal tone, so it's very easy and fun to read for me.

Highly recommended for anyone building a company who wants to learn from the wisdom of someone who came before them. It's exciting all the way to the end and has a nice mix of entertaining stories mixed with plenty of start-up advice and lessons. As people have proclaimed about it, it's truly a painfully honest, unadulterated and transparent take by Rand on building Moz.Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. After all, if you’re growing in one area while shrinking in another, you’re not really growing at all. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. They started as a consulting company that benefited a great deal from free advice its founder gave on YouTube. His painfully honest anecdotes from Moz are insightful and relatable for anyone at a startup, while his marketing tips are dynamite and worth checking out.

It's highly addictive to get core insights on personally relevant topics without repetition or triviality. It’s all too easy to become overly focused on that next round of funding that’ll give your company its next growth spurt. It should be the things that they feel most connected to and then try to emulate them into their organizations.Put simply, everyone values his colleagues – the people he ultimately spends most of his day-to-day life with! But the phenomenal growth achieved by the tiny cluster of startups that became household names is misleading.

Both Apple and Google state that they ensure that only users who have actually downloaded the app can submit a review. The book highlights the softer parts of running a tech startup - parts that are usually ignored as they fall behind more urgent tasks. A startup’s board has access to aggregate salary statistics and won’t hesitate to cap the salaries of senior staff.Sharing the ups, and more importantly, the downs of the startup world, Rand lays it all out for his readers in stunning clarity.