Despite creating some controversy, this tactic worked. His album flew off the shelves and he sold 119,000 album-equivalent units in the first week. This is no record-breaking number, but impressive nonetheless. Now, all of this would’ve been impossible if Mendes hadn’t become a person his fan base could relate to . Instead of perceiving him as a singer with a marketing team behind him, his fans saw him as a friend and rushed to support his first album. By appearing on The 100 (whose audience is demographically and behaviorally similar to that of Mendes), he was able to capture more interest and reach the audiences he hadn’t before . The best part? Mendes is rumored to have landed the role after tweeting to the show’s producers . Whether this is true or not, if his audience wasn’t sold on him by that point, they would’ve been. Once again, he showed how much he resonated with his fans. After appearing on The 100 and getting in front of a large, previously unreached target audience, Mendes announced his second world tour. Shawn Mendes’ OOH Advertising Campaign Identify overlaps in audience in TV shows and movies to expand a singer’s influence with native advertising.

The album debuted at the top of the US Billboard 200, with 182,000 album-equivalent units (142,000 pure album sales). Shawn Mendes Artist Spotlight on YouTube Make fan fantasies come true . Do they want the singer to fall in love with them? Give them a chance to experience it, even if it’s just in a music video.

Shawn Mendes’ Partnership with Spotify

Singers are public figures. Hinting about their private lives (if the fan base is involved enough) can be a great way to promote new material. The first thing Mendes did in 2016 (quite literally – it was Jan 21) was appear on CW’s show The 100 . Mendes also sang in the episode , which was the third season premiere of the show. On May 3, 2019, Mendes released “If I Can’t Have You,”. He teamed up with Camila Cabello to release their second single together, “Señorita”. When Mendes started marketing his first album, Handwritten in 2015, it caused a lot of controversy in the media. In a tweet, he announced the release of his album by inviting his fans to go to their local music stores and buy out all the Handwritten albums on shelves. They had a chance to find a golden access pass to meet Shawn in person and watch him perform in a tropical destination. Keep an eye out for new platforms your target audience is using , and find a way to stand out. Vines were a BIG part of how Shawn Mendes got famous.

Connecting with the artist’s fan base should be the number one priority. Create a strong bond and learn more about their preferences.Since digital music marketing is gaining more and more traction with each passing day, it’s not enough to just drop an album and call it a day. Record companies have to focus on the tools that the fan bases are using , and that’s exactly what Mendes did with his self-titled album. By partnering with Spotify again, and adding his album to the Pre-Save program , Mendes generated a lot of hype. Spotify also organized a meet-up with Mendes’ biggest fans on their app. Our liability is limited and excluded to the maximum extent permitted under applicable law. We will Mendes became so popular that he started going on meet-and-greet-conventions (MAGCONs) with other social media celebs to engage with fans. In the end, it was his cover of “ Say Something ,” that caught the attention of major record label, Island Records. On March 22, 2018, Mendes released “In My Blood,” the lead single from his eponymous third album, Shawn Mendes, which released on May 25, 2018. He also released the second single from the album, “Lost in Japan”, the following day on March 23. these terms and conditions in full. If you disagree with any part of these terms and conditions, do

While most of us forgot about where Shawn came from as soon as “ Stitches” and “ Mercy” dropped, his fans didn’t. Shawn Mendes became an internet star at 14 thanks to his vines . Now defunct, the platform was known among teens for allowing them to upload funny, six-second looping video clips. Shawn used Vine for a different purpose. He posted his covers of popular songs .While great songs can take singers far, there’s nothing like a good music marketing campaign to help them rise to stardom. Let’s take a look at how Shawn Mendes got famous and the marketing strategy behind the Canadian singer-songwriter’s success. not be liable for any direct, indirect or consequential loss or damage arising under these terms and Know when to remove the singer from the spotlight and let their music attract new fans. Having a strong fanbase was critical to how Shawn Mendes got famous.