The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice.

If you run any sort of business whether it be a brick or mortar or a software company I highly recommend reading. It’s not about how much you increase your prospect’s likelihood of success, or decrease the time delay to achievement, or decrease their effort and sacrifice. Too much time -> become more focused, clear and less anxious with just 5 minutes of meditation everyday. I have coined the term “niche slap” to remind entrepreneurs in my communities to commit once they pick. The best companies in the world focus all their attention on the bottom side, making things immediate, seamless and effortless.