In 1988 Fomento Económico Mexicano, S.A. de C.V. was formed as the main subsidiary of Visa containing beer and other companies. In 1994 FEMSA sold a 22 percent share of its beer business to John Labatt Ltd. of Canada and signed an agreement with Labatt to associate their respective companies in the United States. FEMSA became the successor of Visa in 1998. On 11 January 2010, the Dutch brewing company Heineken International announced it would acquire the beer activities of FEMSA, including Cuauhtémoc Moctezuma Brewery. [2] FEMSA | Business Units» FEMSA Cerveza» Brands". Archived from the original on 17 April 2009 . Retrieved 21 March 2009. Lagering: Keep the beer at a low temperature for a certain amount of time to allow the beer to saturate with CO2. Here, the yeast will settle at the bottom of the barrel. In 2009, Tecate Light launched a television ad campaign targeted at the Mexican-American community, which features boxer Oscar de La Hoya and wrestler Rey Mysterio Jr. [27] Also in 2009, Tecate announced a sponsorship agreement with ESPN sports. [28]

Contrary to what its tongue-in-cheek marketing states, actor and former bodybuilder Lou Ferrigno is not the founder of Dos Equis. Wilhelm Haase founded Dos Equis in 1897, when he brewed a beer called Siglo XX, now known as Dos Equis. It gets by with a little help from its friends, Tecate and Sol. ESPN and Tecate Announce Ground-breaking Multimedia Boxing Sponsorship Agreement (Philboxing)". saddoboxing.com . Retrieved 20 September 2016. Dos Equis encourages drinkers to “keep it interesante.” How? Basically, by lying. A lot. “You could tell the truth, or you could tell something better,” its commercials taunt. It also trolls “alternative facts” in its messaging, such as that Dos Equis is “the beer Abraham Lincoln kept under his hat,” and that it has been “brewed the same way for 9,000 years, or at least since 1897.” (The 1897 part is true.) Its founder is not Lou Ferrigno.You’re probably wondering how does Dos Equis taste like, right? Since it offers different brands with distinct palates, we’ll go through each one of them. But, we undoubtedly believe that you’ll love their fragrant flavors. Dos Equis Lager Especial

Dos Equis is one of the fastest-growing beers in America. In a 2019 strategy presentation, the brand claims it is “the trade up beer for domestic drinkers,” eyeing Bud Light and other light lagers as easy competition. It’s all a lie. FEMSA | Unidades de Negocio» FEMSA Cerveza» Marcas". Archived from the original on 5 November 2009 . Retrieved 21 November 2009. Cervecería Cuauhtémoc Moctezuma (Cervecería Cuauhtémoc Moctezuma / Heineken México) (English: Cuauhtémoc Moctezuma Brewery) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. It is a subsidiary of Heineken International. Tecate Strengthens Commitment To Its Mexican-American Roots With Launch Of 'Mexico Is in Us' Campaign | Hispanic PR Wire" . Retrieved 22 November 2020. After nearly a decade of being the mascot for the beer, the character was sent on a one-way trip to Mars in a commercial. From September 2016, "The Most Interesting Man in the World" is a French actor named Augustin Legrand. [22]The taste is exceptionally delicious, and you can pair it with any Mexican food. It doesn’t matter whether it’s the 2 am tacos or 2 pm tacos. You’re guaranteed a fantastic experience. Later in the article, we’ll share some of our favorite recipes made better with Dos Equis Ambar Especial. MediaPost Publications Heineken Touts Tecate Light in Dual Effort 05/11/2009". Archived from the original on 10 May 2009 . Retrieved 20 July 2009. The brewing process of this beer has never changed since it started in 1897. Hence, today, Dos Equis is brewed in the same way, and the current makers have not compromised the quality. With five simple steps, you can also come up with your own version of a Dos Equis. Want to give it a try? Here is what to follow: Brewing: Now that you have obtained starch from the malted barley, convert it into fermentable sugars and add your hops to enhance flavor. At this point, set your mixture to boil so that it can become something know as wort. Don’t know what that is? It is the liquid you extract from the mixture process while brewing your beer. Tecate shifts focus to Mexican-American heritage, leaving macho messaging in rearview". Marketing Dive . Retrieved 22 November 2020.

Heineken Announces Off-Premise Roll Out of Dos Equis Mexican Pale Ale". Brewbound. 5 February 2019 . Retrieved 22 November 2020. The company has an annual production of 3.09 gigalitres (26,330,000 US beer barrels; 18,880,000 imperial barrels). [ citation needed] Beers [ edit ] For those interested, that’s the general process of making a Dos Equis. Let’s now take a look at differently flavored brands of Dos Equis. Are you eager to find out? What are the different types of Dos Equis?Gould, Kenny. "Tecate's New 7.5% ABV Titanium Will Put You Down for the Count". Forbes . Retrieved 22 November 2020. The Sociedad Cuauhtémoc was founded in 1918 to provide medical and educative services to the workers' families; the final objective was to provide a welfare system to avoid strikes. The working day was reduced from twelve to nine hours in 1907. [ citation needed]