Creativity – Several Components : Fluency, Flexibility, Originality, Elaboration, Sensitivity to Problems, Redefine Problems and a More.. Recent research shows that creativity is also the ability to use different modes of thought. Howard E. Gardner, Co-director of a long-term study at Harvard University, on creativity development in children theorizes that humans have at least seven distinct capabilities – logical, linguistic, musical, spatial, sensitivity to bodily sensations, self-understanding, and the understanding of others. No one intelligence is intrinsically creative. Creativity requires honing one or more of these intellectual processes to a high degree.

Radically different solutions and revolutionary approaches generally emerge when people begin to think ‘out of the box’. For example, the evolutionary technology in fighting termites eating away at houses has been to develop safer and faster pesticides and gases to kill them. Creativity needs to be manifested in all the steps in the decision-making process namely identifying problems and opportunities, gathering information, generating new ideas, and exploring the validity of those ideas. To conclude, no innovation is possible without creativity. SBK: What are the differing brain correlates of insight, analogy and metaphor cognitive processing? Salmon DP, Galasko D, Hansen LA, Masliah E, Butters N, Thal LJ, Katzman R (1996) Neuropsychological deficits associated with diffuse Lewy body disease. Brain Cogn 31(2):148–165Creative personnel are a part of the “high potential individuals” who should be retained through motivation, incentives and even “golden hand cuff”, as they are scarce. Therefore it is very true when the incumbents are told that “if you have creativity – sky is the limit, if you do not, there is no place in the organization” Generally, quality of creation determines the types of creativity. Various authors have suggested different types of creativity. Sometimes, due to following a routine or a habit, the thinking process also goes along the line of those established processes. Creativity enables people to connect dissimilar and unrelated subjects and make successful entrepreneurial ideas. Merging different fields creates interesting intersections that develops new niches. Most people are afraid of bringing different disciplines together, but most interesting ideas come from colliding different fields.

The Top Level Management has to do a continuous monitoring, so that deviations, if any, are timely corrected. For doing a good monitoring job, it has to be done on three parameters, namely – pre, current and post monitoring. This implies that monitoring is planned even before the project has started and then is done simultaneously, while the project is in progress and ends with a post project review. ii) Technical Creativity – It involves striking improvement in a process that increases the level of proficiency or efficiency.

AA: Like most persistent myths, even if some seed of truth was associated with the initial development of the idea, the claim so stated amounts to a lazy generalization and is incorrect. The brain’s right hemisphere is not a separate organ whose workings can be regarded in isolation from that of the left hemisphere in most human beings. It is also incorrect to conclude that the left brain is uncreative. In fact even the earliest scholars who explored the brain lateralization in relation to creativity emphasized the importance of both hemispheres. Indeed this is what was held to be unique about creativity compared to other highly lateralized psychological functions. In an era that saw the uncovering of the dominant involvement of one hemisphere over the other for many functions, and the left hemisphere received preeminent status for its crucial role in complex functions like language, a push against the tide by emphasizing the need to also recognize the importance of the right hemisphere for complex functions like creativity somehow got translated over time into the only"creative right brain"meme. It is the sort of thing that routinely happens when crafting accessible sound bites to convey scientific findings. Thomas Antérion C, Honoré-Masson S, Dirson S, Laurent B (2002) Lonely cowboy’s thoughts. Neurology 59:1812–1813 At every stage, several decisions have to be made and conventional decision making styles may not be adequate. Creativity and innovation go hand-in-hand. Creativity without innovation has significantly diminished value. Innovation without creativity also has no relevance. Drago V, Crucian G, Foster PS, Cheong J, Finney GR, Pisani F, Heilman KM (2006a) Lewy body dementia and creativity. Case report. Neuropsychologia 44:3011–3015

Shamay-Tsoory SG, Adler N, Aharon-Peretz J, Perry N, Mayseless N (2011) The origins of originality: the neural bases of creative thinking and originality. Neuropsychologia 49:178–185 It is the ability to identify gaps in the knowledge in a given situation, separate the issues that need to be resolved, and list the missing or contradictory elements. When you are shown a picture of children playing an unknown game and asked to list the questions that come to your mind— you may raise a lot of questions when you are sensitive to the given problem. If you are unable to raise questions, you are said to be insensitive to the problem presented to you. The ability to come up with many varied and uncommon ideas or solutions also seems to distinguish creative from non-creative persons, as also their ability to notice anomalies, issues, paradoxes etc. Recent progress in the technology of functional magnetic resonance imaging (fMRI) machines has led to in-depth brain scans during the activity of creation. A study by Roger Beaty’s cognitive neuroscience group at Penn State performed fMRI brain scans on 163 participants while doing a divergent thinking task—that is, a task that required participants to explore creative solutions to common problems. The participants were given a commonplace object and were given 12 seconds to come up with a creative application for that object. Creativity was defined as a new and useful application for these commonplace objects. For instance, if the object was a paperclip, an uninspired answer would be attaching papers together, while a creative answer may be using the paperclip as a needle. AA: There is a surprising level of unanimity in the field when it comes to a boilerplate definition. Most experts agree that two elements are central to creativity. First and foremost, it reflects our capacity to generate ideas that are original, unusual or novel in some way. The second element is that these ideas also need to be satisfying, appropriate or suited to the context in question. I am reasonably satisfied with this definition but not in how it guides scientific enquiry. Alone the fact that many of the empirical findings in relation to creativity that make the rounds are not in relation to originality—the core feature of creativity—but to associated factors like fluency and flexibility points to the disconnect that abounds in our scientific discourse.Fornazzari LR (2005) Preserved painting creativity in an artist with Alzheimer’s disease. Eur J Neurol 12:419–424

i) Listing of basic but modifiable attributes or properties or specifications of a particular object or activity. Creativity consists of several components, such as – fluency, flexibility, originality, elaboration, sensitivity to problems, and the ability to redefine problems.There is a popular saying that “creativity is a mysterious process”. However, performed by a gifted or brilliant mind. However, researchers over the past few decades have proved that creative ability is universally distributed but few use it to its full potential.