In 1954, a new plant on Rainbow Boulevard opened less than a mile away and the Buffalo Avenue factory was sold.

The grain then passes through a set of rollers with grooves in one side, yielding a web of shredded wheat strands. It is commonly available in three sizes: original, bite-sized (¾×1 in) and miniature (nearly half the size of the bite-sized pieces). However, the larger recommended serving size may mean that you're eating a few grams of extra sugar compared to some of the alternatives.

United States production of Shredded Wheat moved to Naperville, Illinois, in 1954, where it is still made. It may not be reproduced in any way whatsoever without the prior consent of Waitrose Limited nor without due acknowledgement.

Many webs are stacked together, and this moist stack of strands is crimped at regular intervals to produce individual pieces of cereal with the strands attached at each end. In 1988, Nabisco sold the UK site to Rank Hovis McDougall (who made own-label cereals for supermarkets), whose breakfast cereals division briefly became the Shredded Wheat Company. I'll have what she's having", which was said by an elderly woman sitting next to a young businesswoman who turned into a 13-year-old girl in front of her).The Federal Trade Commission found fault with Kellogg's claims that Frosted Mini-Wheats cereal improved kids' attentiveness by nearly 20%.

The Supreme Court ruled that shredded wheat was generic and not trademarkable; and that in any case, when the first patent for shredded wheat machinery expired in 1912, the right to apply the name "shredded wheat" to the product passed into the public domain along with that patent.

You’ll receive our weekly news round-up and be the first to hear about, product launches, exclusive offers and more! The ads, which ran in 2008 and 2009, claimed that eating Frosted Mini-Wheats could improve kids' attentiveness and memory. Not only do they taste great, Kellogg's Frosted Wheats are low in saturated fat and sodium making this a breakfast cereal you can feel good about.